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Issue 41 · October 2026
Zürich ·
00:00
06 entries
Cover story ·
02.10.26
Why every brand needs a grid before it needs a logo
The logo gets the attention, but the grid does the work. Here is how we start every identity.
6 min
read
Latest
Process
·
18.09.26
4 min
Motion is the new typography
Easing curves have a voice, just like typefaces. We give every brand one of each.
Studio
01.09.26
5 min
Nine people, one desk: staying small on purpose
Why we turned down a merger, and what a long table does for the work.
Archive
All entries
Essay
02
Designing for the second visit
10.07.26
The checklist we run before every launch
29.07.26
01
Systems
What a 12-column grid gives a brand team
14.08.26
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