Furo
Streetwear campaign system
Client
Furo Studio
Year
2026
Services
Art direction, Campaign
Result
4.1M
(01) Overview
Furo case study by Raster: a streetwear campaign system with one grid, two typefaces and a crop rule that reached 4.1 million views.
A streetwear label that needed a campaign system loose enough for drops and strict enough to look like one brand.
01 / Challenge
Every drop looked different, and none of them looked like Furo.
02 / Approach
One grid, two typefaces and a strict crop rule for every photo, from billboard to story.
03 / Result
4.1 million views across the first season, and a system the in-house team now runs alone.
Fig. 01 to 03
The new brand and the new product share one grid: twelve columns, an 8-point rhythm and one easing curve for every transition.
(02) Client
“They didn't redesign our site. They redesigned how we make decisions about it.”
Ade Okafor
Head of Product, Vela
(03) Credits
Four people, ten weeks.
Creative direction
Luca Brandt
Design
Tomás Reyes
Development
Noah Haddad
Motion
Elena Wren
