Vela
Performance running platform
Client
Vela Running AG
Year
2025
Services
Product, Web
Result
+48%
(01) Overview
Vela case study by Raster: a running platform rebuilt in one season, with pages 48 percent faster and three times the weekly runners.
A running platform with great coaches and a slow, confusing site, rebuilt in one season.
01 / Challenge
The coaching was excellent, but the site buried it under four menus and a 2.9 second load. Trials started, and most never reached a second run.
02 / Approach
Two weeks of interviews, then one grid for brand and product. Coaches moved to the first screen, and every page was rebuilt as components in Framer.
03 / Result
Three times the weekly runners one season later, and a team that now ships pages without a call to us.
Fig. 01 to 03
The new brand and the new product share one grid: twelve columns, an 8-point rhythm and one easing curve for every transition.
(02) Client
“They didn't redesign our site. They redesigned how we make decisions about it.”
Ade Okafor
Head of Product, Vela
(03) Credits
Four people, ten weeks.
Creative direction
Luca Brandt
Design
Tomás Reyes
Development
Noah Haddad
Motion
Elena Wren
