Okta
Hardware identity & launch film
Client
Okta Instruments AG
Year
2026
Services
Brand, 3D, Web
Result
+212%
(01) Overview
Okta case study by Raster: a hardware identity, launch film and pre-order site for a desk instrument maker, built in twelve weeks.
A desk instrument maker with a cult product and no brand around it. We built the identity, the launch film and the pre-order site in twelve weeks.
01 / Challenge
The product was loved by the few who had found it. Everyone else saw a black box with no story.
02 / Approach
We drew the identity from the dial itself: one ring, one tick, one typeface. The launch film was shot in a single take on a turntable.
03 / Result
Pre-orders sold out the first batch in nine days and funded the second production run.
Fig. 01 to 03
The new brand and the new product share one grid: twelve columns, an 8-point rhythm and one easing curve for every transition.
(02) Client
“They didn't redesign our site. They redesigned how we make decisions about it.”
Ade Okafor
Head of Product, Vela
(03) Credits
Four people, ten weeks.
Creative direction
Luca Brandt
Design
Tomás Reyes
Development
Noah Haddad
Motion
Elena Wren
