Ondine
Skincare commerce, end to end
Client
Ondine Skin
Year
2025
Services
Web, Commerce
Result
5.9%
(01) Overview
Ondine case study by Raster: skincare commerce from routine finder to checkout, lifting conversion from 3.1 to 5.9 percent.
A skincare brand that outgrew its theme. We designed and built the full commerce experience, from routine finder to checkout.
01 / Challenge
Customers loved the products but could not work out which ones they needed.
02 / Approach
A three-question routine finder up front, quiet product pages and a checkout with no surprises.
03 / Result
Conversion rose from 3.1 to 5.9 percent, and returns fell by a third.
Fig. 01 to 03
The new brand and the new product share one grid: twelve columns, an 8-point rhythm and one easing curve for every transition.
(02) Client
“They didn't redesign our site. They redesigned how we make decisions about it.”
Ade Okafor
Head of Product, Vela
(03) Credits
Four people, ten weeks.
Creative direction
Luca Brandt
Design
Tomás Reyes
Development
Noah Haddad
Motion
Elena Wren
