Pop Quiz
Accessories label launch
Client
Pop Quiz Snacks
Year
2024
Services
Identity, Social, Motion
Result
9 days
(01) Overview
Pop Quiz case study by Raster: a playful identity and a month of social motion loops for a label whose first run sold out in nine days.
A small label launching a first collection with no audience and a tight budget. We made the identity and a month of motion for social.
01 / Challenge
No followers, no budget for ads, and four weeks to launch.
02 / Approach
A playful identity built from one bouncing curve, and thirty short loops shot on a kitchen table.
03 / Result
The first run sold out in nine days, with almost all traffic from organic social.
Fig. 01 to 03
The new brand and the new product share one grid: twelve columns, an 8-point rhythm and one easing curve for every transition.
(02) Client
“They didn't redesign our site. They redesigned how we make decisions about it.”
Ade Okafor
Head of Product, Vela
(03) Credits
Four people, ten weeks.
Creative direction
Luca Brandt
Design
Tomás Reyes
Development
Noah Haddad
Motion
Elena Wren
