Vantor
Packaging & retail identity
Client
Vantor Goods
Year
2025
Services
Packaging, Identity
Result
Red Dot
(01) Overview
Vantor case study by Raster: a modular packaging and retail identity for a home goods brand that won a Red Dot award in 2025.
A home goods retailer moving from marketplace listings to its own shelves. We designed the identity and every box it ships in.
01 / Challenge
Forty products, forty different boxes, and no shelf presence at all.
02 / Approach
One modular box system on a twelve-column grid, printed in two colours, with the product drawn as a line on every side.
03 / Result
A Red Dot award, and packaging costs down eighteen percent after the first year.
Fig. 01 to 03
The new brand and the new product share one grid: twelve columns, an 8-point rhythm and one easing curve for every transition.
(02) Client
“They didn't redesign our site. They redesigned how we make decisions about it.”
Ade Okafor
Head of Product, Vela
(03) Credits
Four people, ten weeks.
Creative direction
Luca Brandt
Design
Tomás Reyes
Development
Noah Haddad
Motion
Elena Wren
